divain. squad

Content rules for creators

Version 2026-09-v3 · in force from 17 September 2026 · controller: Divain Team SL

This version replaces 2026-08-v1. Before you carry on using the portal we will ask you to accept it again. Your acceptance is recorded with the date, time, version and the language you read it in.

This is a translation. The Spanish version is the one that applies: if the two differ, the Spanish text prevails.

The three golden rules

Always label your posts as advertising. Always, not "when it applies".
Do not name, do not show and do not hint at other perfume brands. Neither to compare them nor to say that a divain. "is like" them.
Describe each divain. for what it is: its notes, how long it lasts, its sillage and its price.

Who these rules apply to and what weight they carry
What you cannot do
What you can do
Labelling the post as advertising
If you show the Price Comparator or another tool on the website
What you had already published before joining
Why these rules exist
What happens if they are not followed
How we review and use your content
Questions and contact

1. Who these rules apply to and what weight they carry

These rules apply to everyone registered in divain. squad and to all content they publish mentioning divain., its products, their personal discount code or any material we have sent them, on any social network and in any format: video, photo, live stream, story, text, audio, comment or reply to a comment.

Inside the programme, everything you publish about divain. is advertising. You receive something in return — the balance from your first order, the commission from your code, mission balance, product, raffle tickets — and that is, in legal terms, consideration, even though it is not money.

Accepting them is a requirement for using the portal. By accepting them you confirm that you are 18 or older. Your acceptance is recorded with the date, time, version and language it was read in, and we will ask you to accept each new version before you carry on using the portal.

These rules form part of the programme's Terms of Service. On what they govern — how to label advertising, how to use the divain. brand and how to refer to other brands — they take precedence over any more general wording in the Terms. Where versions exist in other languages, the Spanish version is the one that applies.

2. What you cannot do

2.1 Do not put another brand into your content

No other perfume brand may appear in your post: not named, not shown, not hinted at with initials, emojis or bleeps, and in no language. Nor by pairing divain. references with other brands through lists, codes, numbers or tables.

Not like this: naming [brand] in the title, the audio, the captions or the description.
Not like this: "If you like [brand], this is the same but cheap".
Not like this: saying "the brand I am not allowed to name" so everyone gets it anyway.
Not like this: publishing a table that pairs divain. references with other brands.
Not like this: using tags such as #dupe, #perfumedupe, #clone or similar, or combining another brand with divain. in the hashtags, the title, the description or the alt text.

2.2 Do not compare a divain. directly with another perfume brand

Do not make direct comparisons with a specific brand: not by naming it, not by showing its bottle, not with its logo, and not with the name in the title, the hashtags, the audio, the on-screen captions, the thumbnail, the description or the file name.

Not like this: putting another brand's bottle next to divain.'s to compare them.
Not like this: "divain. vs [brand]: which one wins?".
Not like this: "it smells exactly like [brand]".
Not like this: "why pay 150 € for [brand] if this costs 30?".

2.3 Do not hint at it either

If your audience can tell which perfume you mean, it counts as if you had named it. Nods and clues do not work.

Not like this: "you know the one", "the famous one", "the one in the blue bottle".
Not like this: initials, emoji, the name half-written or pixelated, the bottle pixelated, another brand's packaging colours or shape.
Not like this: using the audio or a clip from another brand's advert.
Not like this: "the one I showed you yesterday" or any pointer to a post of yours about another perfume.
Not like this: reciting the notes of a specific perfume from another brand so that it is recognised.
Not like this: replying "yes", "that one", with a knowing emoji or with a "like" to a comment that pairs you with another brand. Use the reply in point 3.3.

2.4 Do not demonstrate the Comparator or any other tool on the website with another brand

Not by typing it, not by saying it, not by showing it on screen, not even pixelated. How to show the Comparator is explained in point 5.

2.5 And also not

Attributing to a product effects it does not have or that divain. has not communicated to you in writing. For perfumes and cosmetics, nothing therapeutic, medical or aphrodisiac. For Beauty Complex, which is a food supplement, only what its label says: nothing about preventing, treating or curing. For the air fresheners and Cherry Tail, nothing about health, safety or harmlessness ("non-toxic", "natural", "safe for your pet") that does not come from divain.
Inventing promotions, prices, discounts, deadlines or gifts we have not told you about.
Publishing third-party content without the rights: music, images or video that are not yours or are not licensed for commercial use, or identifiable people without their consent.
Discriminatory, sexually explicit or violent content, content aimed at minors or with minors as the subject of the commercial message, or content that breaks the platform's own rules.
Sharing your code with coupon sites, aggregators or marketplaces.
Using the divain. brand outside the programme: registering domains, accounts, trade marks or campaigns with it, or presenting yourself as a spokesperson, employee or distributor of divain.

3. What you can do

3.1 You can compare the price with perfumes from the same olfactory universe

You can talk about price comparing with the perfumes of the same olfactory universe — described by its notes or its family — always in the plural and with the price range shown by divain.'s Price Comparator on the day you publish. Without naming, showing or implying any brand.

Like this: "Perfumes in this olfactory universe, amber vanilla, run today, according to divain.'s comparator, from X to Y euros; this one costs 20 €".
Like this: "Same olfactory universe: citrus top notes and a woody base".
Like this: "If you like orientals with vanilla, this one fits there".
Like this: "Quality perfumery at an accessible price: you pay for the perfume, not the ad campaign" (without naming any brand).
Not like this: "A perfume from this olfactory universe usually costs about 120 €" (in the singular it sounds like you mean a specific one).
Not like this: giving prices or ranges in reply to a comment that names a brand.

3.2 You can tell your real experience

Like this: how it smells to you, how long it lasts, how much sillage it leaves.
Like this: when you wear it: daytime, night, summer, for work.
Like this: describing the notes by family: citrus, floral, woody, oriental, fougère.
Like this: your honest opinion, including if something did not convince you.
Like this: explaining that divain. perfumes are own creations, with their own formula.

3.3 You know what to reply when someone asks "which one is the [brand] one?"

Reply: "I don't talk about other brands. Tell me what profile you like — citrus, amber, spicy — and I will tell you which one I would try." Do not delete the question and do not confirm it: answer it like that.

4. Labelling the post as advertising

This is mandatory always, in every post about divain. inside the programme, and it does not depend on whether you were paid in money: the balance, the commission, the product and the tickets are consideration. The law requires that whoever sees you knows it clearly before consuming the content, without having to look for it or expand the text.

How to comply, and do it both ways:

The platform's label: "Paid partnership" or "Sponsored content" on Instagram, the branded content toggle on TikTok and the paid promotion box on YouTube.
And also written and visible at the start of the text, in your audience's language: in English, "#ad" or "Advertising"; in Spanish, #publicidad, #publi or #colaboraciónpagada; in German, "Werbung" or "Anzeige"; in French, "Publicité" or "Partenariat rémunéré"; in Italian, "Pubblicità". Not hidden among twenty hashtags nor at the end of the paragraph.

In videos, say it out loud too or caption it in the first seconds and keep the caption. In live streams, repeat it regularly, because people join halfway. In stories, in every one of the sequence, not only the first.

Not acceptable: "collab", "sp", "ad" lost among the hashtags, "#ad" in a Spanish-language text, putting it only in your bio or in another post, or simply thanking divain.

Framework applicable in Spain and the European Union: Law 34/1988 on General Advertising; Law 3/1991 on Unfair Competition; Law 34/2002 on information society services; Law 13/2022, the General Audiovisual Communication Act, and Royal Decree 444/2024 on users of special relevance; and the Code of Conduct on the use of influencers in advertising. In other countries their equivalent rules apply (in Germany, the UWG).

If, because of your income, your audience and your volume of videos, you are a "user of special relevance", you also have your own obligations (registration with the CNMC register, protection of minors, rules on commercial communications). Meeting them is your responsibility and we may ask you to evidence it.

5. If you show the Price Comparator or another tool on the website

divain.'s Price Comparator does one thing: you choose what you like and it sorts perfumes from that olfactory universe from cheapest to most expensive, with a link to each shop. It does not say what anything resembles, because smell cannot be measured. If you show it:

Search only by note or olfactory family: "lavender", "vanilla", "leather". You can invite people in general terms ("look for your usual perfume"), but without naming it.
Never type, say or show another brand on screen as a search term, not even half pixelated.
If other brands appear in the results, blur them.
Explain that divain.'s result appears separately, marked as a sponsored link, and that the rest of the list is sorted by price alone and nobody pays to be there.
Remember that prices come from the shops' own websites, with a date and time, and that the final price must be checked at the shop before buying.

The same applies to any other search or recommendation tool on divain.'s website: never enter, say or show another brand.

Not like this: "Search [brand] in the comparator and your divain. comes up".
Not like this: "The comparator tells you which perfume each divain. resembles" / "it finds yours starting from another brand".
Not like this: "It has the same notes as [brand]" / "it shares an olfactory pyramid with [brand]".

6. What you had already published before joining

If before joining the squad you published content that names, compares or equates a divain. with another brand, you have seven days from your registration to delete or edit it on the channels you control. If there is content of that kind you cannot edit — because it is on third-party channels — tell us from the portal. This is a condition for staying in the programme.

7. Why these rules exist

Putting another brand into your content, comparing a divain. with a specific brand or hinting at it may be trade mark infringement and an act of unfair competition (unlawful comparison, taking unfair advantage of another's reputation). The consequences would fall on you, as the author of the post, and on divain., as the advertiser. Outside Spain too: if your audience is in Germany, German law treats it the same way.

That is why we ask you to describe each divain. by its own notes, its longevity and its price, without referring to any brand or giving away which one it is. The olfactory universe is there to describe the divain. and to place its price in a range; it is not a disguised way of naming another perfume.

The duty to label advertising protects whoever sees you and it protects you too: liability for not flagging it lies with the creator.

8. What happens if they are not followed

Situation	What we do
Minor or careless breach (for example, forgetting the advertising label or misusing the divain. logo)	We tell you and ask you to fix it within 24 hours. The mission stays pending approval until then.
Naming, showing or hinting at another brand; demonstrating a website tool with another brand; not labelling advertising after a warning; attributing effects the product does not have; sharing your code on coupon sites	We ask for immediate removal or editing. The mission is not approved and earns no reward, and the balance or commission linked to that post does not vest. We may suspend your account and your code for up to three months.
Repetition or refusal to correct	Suspension from the programme and deactivation of your discount code.
Fraud (fake orders, code leaked to coupon sites, invented content, bought followers or engagement)	Permanent removal, deactivation of the code and loss of unredeemed balance, without prejudice to any other action that may apply.

Before suspending anyone we tell you the facts and you have 48 hours to explain yourself; only in cases of obvious fraud do we suspend the account and the code as a precaution while we look into it. To decide the consequence we look at the reach of the post, how long it was online, whether it was careless or deliberate, whether it is repeated and how quickly you fix it.

There are no financial penalties in the programme: the consequences are those in this table and, if your post causes harm to divain. or to a third party, whatever liability corresponds for that harm. Campaign contracts with professional creators or agencies may set out their own conditions.

9. How we review and use your content

Before approving a mission we review your piece against a checklist: advertising label, brands, hints, tools, prices, product claims, minors and third-party rights. If something does not pass, we tell you what it is and how to fix it. Our approving a mission does not make your content legally vetted against third parties: you remain its author.

When you submit a mission, or publish tagging divain. in the context of the programme, you authorise us to use that content on divain.'s channels — social, website, shop, newsletters and paid advertising — for 24 months, adapting only its format and duration and crediting your username where the format allows, under the conditions in the Terms. Where paid advertising runs on your own post, we also need your ad authorisation code, which we will ask for in the mission and only for content that has passed review. You can withdraw your authorisation for future uses by writing to thesquad@divainparfums.com. You remain the owner of your content.

You warrant that the content is yours, that you hold the rights to any music, images or third-party material you include, and that identifiable people appearing in it have given their consent.

10. Questions and contact

If you are not sure whether something can be said, ask before publishing: thesquad@divainparfums.com. Asking carries no penalty; publishing and having to take it down does.

Rule of thumb: you can talk about divain., its notes and its prices; you cannot talk about other brands.

These rules complement the Terms of Service and the Privacy Policy. On what they govern, these rules prevail; on everything else, the Terms. If there are differences between versions in different languages, the Spanish version is the one that applies.